@charset "UTF-8";
/* SprkdMedia — Coral Pop design system
   One stylesheet for every page. Order: tokens → base → components → sections → pages → responsive → motion. */

:root{
  --bg:#fff8f3;
  --surface:#ffffff;
  --ink:#292324;
  --ink-2:#4a3c39;          /* supporting copy: darker than a muted gray */
  --muted:#5e4f4b;          /* labels and secondary text (AA on bg and surface) */
  --accent:#ff8569;         /* Coral Pop */
  --accent-hover:#ff957c;
  --accent-deep:#e4522f;    /* coral that carries white text */
  --accent-2:#ffe1d6;
  --line:#eadcd5;
  --dark:#302329;
  --on-dark:#ffffff;
  --on-dark-2:#e6dcd9;
  --blue:#4cbcf9;
  --blue-glow:#4cbcf966;

  --font:"Manrope",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --radius-s:10px;--radius-m:16px;--radius-l:22px;
  --ease:cubic-bezier(.2,.8,.2,1);
  --shadow-card:0 1px 2px #3023290d,0 10px 24px #30232910;
  --shadow-hover:0 2px 4px #3023290f,0 20px 36px #3023291f;
  --shadow-btn:inset 0 1px 0 #ffffff59,0 2px 2px #170f1217,0 8px 14px #3023291c,0 18px 30px #30232921;
  --shadow-btn-hover:inset 0 1px 0 #ffffff59,0 3px 4px #170f1214,0 12px 18px #30232922,0 26px 40px #30232929;
  --lift:-4px;
  --gutter:42px;
}

/* ---------- Base ---------- */
*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;scroll-padding-top:24px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.6}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
p{margin:0;color:var(--ink-2);font-weight:500;letter-spacing:-.01em}
h1,h2,h3{margin:0;color:var(--ink);text-wrap:balance}
h1{font-size:clamp(44px,5vw,68px);line-height:1.03;letter-spacing:-.05em;font-weight:700}
h2{font-size:clamp(34px,3.6vw,46px);line-height:1.08;letter-spacing:-.04em;font-weight:600}
h3{font-weight:600;letter-spacing:-.02em}
:focus-visible{outline:3px solid var(--ink);outline-offset:4px;border-radius:6px}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip-link{position:absolute;left:12px;top:-60px;z-index:100;background:var(--ink);color:#fff;padding:12px 16px;border-radius:var(--radius-s);font-weight:700}
.skip-link:focus{top:12px}
.frame{max-width:1220px;margin:0 auto;border-inline:1px solid var(--line);overflow-x:clip}
section{padding:72px var(--gutter)}

/* ---------- Eyebrows ---------- */
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.12em;color:var(--ink)}
.eyebrow-live{padding:9px 16px 9px 14px;border:1px solid color-mix(in srgb,var(--accent) 55%,var(--line));border-radius:999px;background:color-mix(in srgb,var(--accent-2) 75%,#fff)}
.pulse-dot{position:relative;width:9px;height:9px;flex:none;border-radius:50%;background:var(--accent);box-shadow:0 0 0 5px color-mix(in srgb,var(--accent) 22%,transparent)}
.pulse-dot::after{content:"";position:absolute;inset:0;border-radius:50%;border:1px solid var(--accent);animation:pulse-ring 2.4s ease-out infinite}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:50px;padding:14px 24px;border:0;border-radius:14px;font-size:16px;font-weight:700;line-height:1.2;letter-spacing:-.01em;white-space:nowrap;box-shadow:var(--shadow-btn);transition:transform .22s var(--ease),box-shadow .22s var(--ease),background-color .22s}
.btn:hover{transform:translateY(var(--lift));box-shadow:var(--shadow-btn-hover)}
.btn:active{transform:translateY(1px);box-shadow:inset 0 2px 4px #170f121c,0 2px 3px #170f1218}
.btn-primary{background:var(--accent);color:var(--ink)}
.btn-primary:hover{background:var(--accent-hover)}
.btn-dark{background:var(--ink);color:#fff}
.btn-lg{min-height:58px;padding:17px 26px;font-size:17px}
.btn .arrow{font-size:1.05em;line-height:1}
.btn-link{display:inline-flex;align-items:center;gap:8px;min-height:48px;padding:10px 2px;border:0;background:none;border-bottom:2px solid var(--ink);font-size:16px;font-weight:700;color:var(--ink);transition:transform .22s var(--ease),border-color .22s}
.btn-link span{color:var(--accent-deep);transition:transform .22s var(--ease)}
.btn-link:hover{transform:translateY(-2px);border-color:var(--accent)}
.btn-link:hover span{transform:translateY(3px)}

/* Periodic nudge on conversion CTAs. Stops on hover/focus and for reduced motion. */
.nudge{animation:nudge 7s var(--ease) infinite;animation-delay:var(--nudge-delay,0s)}
.nudge:hover,.nudge:focus-visible{animation-play-state:paused}

/* ---------- Top banner ---------- */
.topbar{background:var(--dark);color:var(--on-dark)}
.topbar-inner{max-width:1220px;margin:0 auto;padding:11px var(--gutter);display:flex;align-items:center;justify-content:center;gap:16px;flex-wrap:wrap;text-align:center}
.topbar p{color:var(--on-dark);font-size:15px;font-weight:700;letter-spacing:-.01em}
.topbar .spark-chip{width:22px;height:22px;flex:none;color:var(--accent)}
.topbar-cta{display:inline-flex;align-items:center;gap:6px;min-height:44px;padding:0 4px;border:0;background:none;color:var(--accent);font-size:15px;font-weight:800;white-space:nowrap}
.topbar-cta .cta-label{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px;text-decoration-color:color-mix(in srgb,var(--accent) 55%,transparent);transition:text-decoration-color .2s}
.topbar-cta .cta-arrow{transition:transform .22s var(--ease)}
.topbar-cta:hover .cta-label{text-decoration-color:var(--accent)}
.topbar-cta:hover .cta-arrow{transform:translate(2px,-2px)}

/* Phones and tablets: one line of text with a round arrow, and the whole bar is tappable */
@media (max-width:900px){
  .topbar-inner{position:relative;flex-wrap:nowrap;justify-content:space-between;gap:14px;text-align:left}
  .topbar p{min-width:0;font-size:14px;line-height:1.35}
  .topbar-cta{flex:none;width:38px;height:38px;min-height:38px;padding:0;justify-content:center;border-radius:50%;border:1.5px solid color-mix(in srgb,var(--accent) 70%,transparent)}
  .topbar-cta .cta-label{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
  .topbar-cta .cta-arrow{font-size:17px}
  .topbar-cta::after{content:"";position:absolute;inset:0}
  .topbar:hover .topbar-cta{background:#ffffff14;border-color:var(--accent)}
}

/* ---------- Header ---------- */
.site-header{padding:26px var(--gutter);display:flex;align-items:center;justify-content:space-between;gap:20px}
.logo{display:inline-flex;align-items:center;gap:9px;min-height:44px;font-size:28px;font-weight:800;letter-spacing:-.06em;color:var(--ink)}
.logo em{font-style:normal;font-weight:400}
.logo .spark{width:32px;height:32px;flex:none}
.site-nav{display:flex;align-items:center;gap:8px}
.site-nav a:not(.btn){display:inline-flex;align-items:center;min-height:44px;padding:0 12px;font-size:15px;font-weight:600;color:var(--ink-2);border-radius:10px}
.site-nav a:not(.btn):hover{color:var(--ink);background:#ffffffaa}
.site-nav .btn{margin-left:10px}

/* ---------- Hero ---------- */
.hero{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:40px;align-items:center;padding:40px var(--gutter) 72px}
.hero-copy{display:flex;flex-direction:column;align-items:flex-start;gap:26px;min-width:0}
.hero-copy h1{max-width:660px}
.hero-copy h1 .line{display:block}
.hero-lede{max-width:560px;font-size:19px;line-height:1.6;color:var(--ink-2)}
.hero-actions{display:flex;align-items:center;gap:26px;flex-wrap:wrap}
.channels{display:flex;flex-direction:column;gap:12px;margin-top:6px}
.channels-label{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}
.channel-names{display:flex;gap:10px;flex-wrap:wrap;margin:0;padding:0;list-style:none}
.channel-names li{padding:7px 14px;border:1px solid var(--line);border-radius:999px;background:var(--surface);font-size:14px;font-weight:700}

/* Hero journey graphic: one large button that opens the funnel */
.hero-art{position:relative;display:block;width:100%;height:560px;padding:0;border:0;background:none;text-align:left;border-radius:var(--radius-l);cursor:pointer}
.hero-art .aura{position:absolute;inset:30px -40px 0 -30px;border-radius:50%;background:radial-gradient(ellipse,var(--accent-2),transparent 66%);pointer-events:none}
.journey{position:absolute;top:10px;left:24px;width:min(310px,82%);transform:rotate(3deg);animation:drift-y 9s ease-in-out infinite}
.journey-card{display:block;margin-bottom:20px;background:#ffffffef;border:1px solid #fff;border-radius:18px;box-shadow:var(--shadow-card);overflow:hidden;animation:drift-y-sm 7s ease-in-out infinite}
.journey-card:nth-child(2){transform:translateX(22px) rotate(4deg);animation-duration:8s;animation-delay:-3s}
.journey-card:nth-child(3){transform:translateX(-6px) rotate(1deg);animation-delay:-1.8s}
.jc-top{display:flex;justify-content:space-between;gap:10px;padding:13px 18px;border-bottom:1px dashed var(--line);font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.jc-line{display:flex;gap:12px;align-items:center;padding:15px 18px}
.jc-line+.jc-line{border-top:1px dashed var(--line)}
.jc-icon{display:flex;align-items:center;justify-content:center;width:34px;height:34px;flex:none;border-radius:50%;background:var(--accent-2);font-size:14px;font-weight:800}
.jc-line strong{display:block;font-size:14px;line-height:1.3;margin-bottom:3px;color:var(--ink)}
.jc-line small{display:block;font-size:13px;line-height:1.35;color:var(--muted);font-weight:500}
.spark-notif{position:absolute;right:0;bottom:70px;display:flex;align-items:center;gap:14px;width:262px;padding:17px 19px;border-radius:17px;background:var(--dark);color:#fff;box-shadow:0 18px 35px #30232930;transform:rotate(-4deg);animation:drift-notif 7s ease-in-out infinite -2s}
.spark-notif .bolt{display:flex;align-items:center;justify-content:center;width:44px;height:44px;flex:none;border-radius:12px;background:var(--accent);color:var(--ink)}
.spark-notif .bolt svg{width:24px;height:24px}
.spark-notif strong{display:block;font-size:14px;margin-bottom:3px}
.spark-notif small{display:block;font-size:13px;color:var(--on-dark-2);font-weight:500}
.art-hint{position:absolute;left:50%;bottom:0;transform:translateX(-50%);display:inline-flex;align-items:center;gap:8px;min-height:44px;padding:10px 18px;border-radius:999px;background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow-card);font-size:14px;font-weight:800;white-space:nowrap;transition:transform .22s var(--ease),background-color .22s,box-shadow .22s}
.art-hint .arrow{color:var(--accent-deep)}
.hero-art:hover .art-hint,.hero-art:focus-visible .art-hint{background:var(--accent);border-color:var(--accent);transform:translate(-50%,var(--lift));box-shadow:var(--shadow-hover)}
.hero-art:hover .art-hint .arrow,.hero-art:focus-visible .art-hint .arrow{color:var(--ink)}
.hero-art.motion-paused *{animation-play-state:paused!important}

/* ---------- Capability strip ---------- */
.cap-strip{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-block:1px solid var(--line);background:var(--surface)}
.cap-item{display:flex;align-items:center;gap:14px;min-height:100px;padding:22px 26px;border-right:1px solid var(--line);font-size:17px;font-weight:800;letter-spacing:-.02em;color:var(--ink);transition:background-color .22s var(--ease)}
.cap-item:last-child{border-right:0}
.cap-icon{display:flex;align-items:center;justify-content:center;width:36px;height:36px;flex:none;border-radius:11px;background:var(--accent-2);font-size:17px}
.cap-cta{justify-content:space-between;background:var(--accent)}
.cap-cta .label{white-space:nowrap}
.cap-cta .arrow{display:flex;align-items:center;justify-content:center;width:38px;height:38px;flex:none;border-radius:50%;background:var(--dark);color:#fff;font-size:17px;box-shadow:0 10px 18px #30232925;transition:transform .25s var(--ease)}
.cap-cta:hover{background:var(--accent-hover)}
.cap-cta:hover .arrow{transform:translateY(4px)}

/* ---------- Section heads ---------- */
.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:36px;margin:18px 0 36px}
.section-head p{max-width:380px;font-size:17px}

/* ---------- Focus: lead statement + mission ---------- */
.lead-statement .spark-mark{display:inline-flex;align-items:center;justify-content:center;width:.74em;height:.74em;margin:0 .1em;vertical-align:-.06em;border-radius:.2em;background:var(--blue);color:var(--ink);box-shadow:0 .16em .34em var(--blue-glow);animation:spark-float 4.2s var(--ease) infinite}
.lead-statement .spark-mark svg{width:58%;height:58%}
.mission{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.card{position:relative;border:1px solid var(--line);border-radius:var(--radius-l);background:var(--surface);box-shadow:var(--shadow-card)}
.lift{transition:transform .25s var(--ease),box-shadow .25s var(--ease),border-color .25s}
.lift:hover{transform:translateY(var(--lift));box-shadow:var(--shadow-hover)}
.mission-card{display:flex;flex-direction:column;align-items:flex-start;gap:14px;padding:28px}
.mission-card .kicker{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:var(--ink)}
.mission-card .big{margin-top:14px;font-size:27px;line-height:1.15;letter-spacing:-.035em;font-weight:600;color:var(--ink);text-wrap:balance}
.mission-card p{font-size:16px}
.card-cta{display:inline-flex;align-items:center;gap:8px;min-height:44px;margin-top:auto;padding:10px 0 0;border:0;background:none;font-size:16px;font-weight:800;color:var(--ink);border-bottom:2px solid currentColor;padding-bottom:4px;transition:gap .22s var(--ease),border-color .22s}
.card-cta:hover{gap:12px}
.nw{white-space:nowrap}
.mission-card.dark .card-cta{color:var(--accent);border-color:color-mix(in srgb,var(--accent) 60%,transparent)}
.mission-card.dark .card-cta:hover{border-color:var(--accent)}
.mission-card:not(.accent):not(.dark) .card-cta span{color:var(--accent-deep)}
.mission-card.accent{background:var(--accent);border-color:transparent}
.mission-card.accent p{color:var(--ink)}
.mission-card.dark{background:var(--dark);border-color:transparent}
.mission-card.dark .kicker,.mission-card.dark .big{color:#fff}
.mission-card.dark p{color:var(--on-dark-2)}

/* ---------- Results ---------- */
.results{padding-top:24px}
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.stat{display:flex;flex-direction:column;justify-content:space-between;gap:26px;min-height:250px;padding:28px;text-align:left;cursor:pointer}
.stat .stat-top{display:flex;justify-content:space-between;align-items:center;gap:12px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:var(--ink)}
.stat .stat-open{display:inline-flex;align-items:center;gap:6px;padding:6px 11px;border-radius:999px;background:var(--accent-2);font-size:12px;letter-spacing:.04em;text-transform:none;font-weight:800}
.stat .value{font-size:clamp(56px,6vw,76px);line-height:1;letter-spacing:-.05em;font-weight:600;font-variant-numeric:tabular-nums;color:var(--ink)}
.stat .value span{color:var(--accent-deep);font-size:.62em}
.stat .label{display:block;margin-top:10px;font-size:16px;font-weight:600;color:var(--ink-2)}
.stat .rule{display:block;height:3px;width:36px;margin-top:18px;border-radius:2px;background:var(--accent);transition:width .45s var(--ease)}
.stat:hover .rule,.stat:focus-visible .rule{width:100%}
.stat:hover{border-color:var(--accent)}
.stat.dark{background:var(--dark);border-color:var(--dark)}
.stat.dark .stat-top,.stat.dark .value{color:#fff}
.stat.dark .label{color:var(--on-dark-2)}
.stat.dark .value span{color:var(--accent)}
.stat.dark .stat-open{background:#ffffff1f;color:#fff}
.stat.coral{background:var(--accent-2);border-color:transparent}
.stats-cta{display:flex;justify-content:center;margin-top:22px}
.chip-row{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.chip-row li{padding:7px 13px;border:1px solid #00000026;border-radius:999px;font-size:14px;font-weight:700}

/* ---------- Spend by source ---------- */
.spend{margin-top:16px;padding:28px}
.spend-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap;margin-bottom:22px}
.spend-title{margin-top:10px;font-size:28px;line-height:1.15;letter-spacing:-.035em}
.tabs{display:flex;gap:4px;padding:4px;border-radius:14px;background:var(--bg);border:1px solid var(--line)}
.tab{display:inline-flex;align-items:center;justify-content:center;gap:6px;min-height:44px;padding:0 16px;border:0;border-radius:10px;background:none;font-size:15px;font-weight:800;color:var(--ink-2);white-space:nowrap;transition:background-color .2s,color .2s,box-shadow .2s}
.tab img{width:auto;height:13px}
.tab:hover{color:var(--ink);background:#fff}
.tab[aria-selected="true"]{background:#fff;color:var(--ink);box-shadow:var(--shadow-card)}
.spend-panel{min-height:260px;border-radius:12px}
.spend-loading{color:var(--muted)}

.ov{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:28px;align-items:stretch}
.ov-label{margin-bottom:10px;font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.ov-bars{display:flex;flex-direction:column;gap:6px}
.ov-row{display:grid;grid-template-columns:96px minmax(0,1fr) auto 24px;gap:16px;align-items:center;min-height:64px;padding:10px 12px;border:1px solid transparent;border-radius:14px;background:none;text-align:left;transition:background-color .2s,border-color .2s,transform .22s var(--ease)}
.ov-row:hover{background:var(--bg);border-color:var(--line);transform:translateX(3px)}
.ov-name img{width:auto;height:20px;max-width:96px}
.ov-track{height:16px;border-radius:999px;background:var(--accent-2);overflow:hidden}
.ov-fill{display:block;height:100%;width:var(--w);border-radius:inherit;animation:bar-grow .9s var(--ease) both}
.ov-fill.google{background:var(--ink)}
.ov-fill.meta{background:var(--accent)}
.share{display:flex;flex-direction:column;gap:10px;padding:20px;border-radius:14px;background:var(--bg);border:1px solid var(--line)}
.share-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-size:15px;font-weight:700;color:var(--ink-2)}
.share-top strong{font-size:30px;letter-spacing:-.04em;color:var(--ink);font-variant-numeric:tabular-nums}
.share-track{display:flex;height:44px;border-radius:12px;overflow:hidden;background:var(--accent-2)}
.share-seg{display:flex;align-items:center;width:var(--w);min-width:0;padding:0 12px;font-size:14px;font-weight:800;white-space:nowrap;overflow:hidden;animation:bar-grow .9s var(--ease) both}
.share-seg span{overflow:hidden;text-overflow:ellipsis}
.share-seg.google{background:var(--ink);color:#fff}
.share-seg.meta{background:var(--accent);color:var(--ink)}
.share-seg.is-on{box-shadow:inset 0 0 0 3px #ffffff80}
.share-note{font-size:14px;color:var(--muted)}
.ov-val{display:flex;flex-direction:column;align-items:flex-end;font-size:22px;font-weight:800;letter-spacing:-.03em;font-variant-numeric:tabular-nums;line-height:1.1}
.ov-val small{font-size:12px;font-weight:800;letter-spacing:.02em;color:#7a5a00}
.ov-go{color:var(--accent-deep);font-weight:800}
.ov-total{display:flex;justify-content:space-between;align-items:baseline;margin-top:6px;padding:14px 12px 0;border-top:1px solid var(--line);font-size:16px;font-weight:700;color:var(--ink-2)}
.ov-total strong{font-size:30px;letter-spacing:-.04em;color:var(--ink);font-variant-numeric:tabular-nums}
.ov-side{display:flex;flex-direction:column;justify-content:center;gap:14px}
.ov-tile{display:flex;flex-direction:column;gap:6px;padding:22px;border-radius:var(--radius-m);background:var(--dark);color:#fff}
.ov-tile .k{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:var(--accent)}
.ov-tile .v{font-size:44px;line-height:1;font-weight:700;letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.ov-tile .s{font-size:14px;font-weight:600;color:var(--on-dark-2)}

.src-head{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;margin-bottom:14px}
.src-range{font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.kpis{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin:0 0 18px}
.kpi{display:flex;flex-direction:column;gap:4px;margin:0;padding:16px 18px;border-radius:14px;background:var(--bg);border:1px solid var(--line)}
.kpi dt{font-size:13px;font-weight:800;color:var(--muted)}
.kpi dd{margin:0;font-size:30px;font-weight:700;letter-spacing:-.04em;line-height:1.1;font-variant-numeric:tabular-nums}
.kpi-lead{background:var(--accent);border-color:var(--accent)}
.kpi-lead dt{color:var(--ink)}
.line-chart{position:relative}
.plot{position:relative;width:100%}
.plot svg{display:block;max-width:none;overflow:visible;border-radius:8px}
.plot svg:focus-visible{outline:3px solid var(--ink);outline-offset:4px}
.plot .grid{stroke:var(--line);stroke-width:1}
.plot .ytick{stroke:var(--line)}
.plot .tick{font:600 12px var(--font);fill:var(--muted)}
.plot .area{fill:color-mix(in srgb,var(--accent-2) 70%,transparent)}
.plot .ln{fill:none;stroke-linejoin:round;stroke-linecap:round;stroke-dasharray:1;animation:draw 1.2s var(--ease) both}
.plot .ln.spend{stroke:var(--accent-deep);stroke-width:3}
.plot .hline{stroke:var(--ink);stroke-width:1;stroke-dasharray:3 3;opacity:.5}
.plot .hdot{stroke:#fff;stroke-width:2}
.plot .hdot.spend{fill:var(--accent-deep)}
.plot .hit{cursor:crosshair}
.tip{position:absolute;display:flex;flex-direction:column;padding:8px 12px;border-radius:10px;background:var(--dark);color:#fff;font-size:13px;font-weight:600;white-space:nowrap;pointer-events:none;box-shadow:0 10px 20px #30232930}
.tip strong{font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--accent)}
.spend .draft-flag{align-self:center}

.spend-modal{width:min(980px,calc(100% - 24px))}
.spend-modal .spend{margin:0;padding:0;border:0;box-shadow:none;background:none}
.spend-modal .spend-head{padding-right:56px}
.spend-modal-cta{display:flex;justify-content:center;margin-top:24px}

/* ---------- Services ---------- */
.services{border-top:1px solid var(--line)}
.service-layout{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:60px}
.service-intro{display:flex;flex-direction:column;align-items:flex-start;gap:22px}
.service-intro p{max-width:330px;font-size:17px}
.service-list{display:flex;flex-direction:column;gap:8px}
.service-list details{border:1px solid transparent;border-bottom-color:var(--line);border-radius:var(--radius-m);padding:0 20px;transition:background-color .3s var(--ease),border-color .3s,box-shadow .3s}
.service-list details[open]{background:var(--surface);border-color:var(--line);box-shadow:var(--shadow-card)}
.service-list summary{display:flex;align-items:center;gap:18px;min-height:78px;padding:20px 0;list-style:none;cursor:pointer;font-size:25px;font-weight:600;letter-spacing:-.03em;border-radius:10px}
.service-list summary::-webkit-details-marker{display:none}
.service-list .num{font-size:13px;font-weight:800;letter-spacing:.04em;color:var(--muted)}
.service-list .plus{margin-left:auto;font-size:26px;font-weight:400;transition:transform .3s var(--ease)}
.service-list details[open] .plus{transform:rotate(45deg)}
.detail-body{display:grid;grid-template-columns:minmax(0,1fr) 240px;gap:28px;align-items:center;padding:0 0 28px 44px}
details[open] .detail-body{animation:reveal .4s var(--ease) both}
.detail-body p{font-size:17px;max-width:440px}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin:18px 0 0;padding:0;list-style:none}
.tags li{padding:7px 13px;border-radius:999px;background:var(--accent-2);font-size:14px;font-weight:700}

.service-visual{position:relative;height:178px;overflow:hidden;border:1px solid var(--line);border-radius:18px;background:linear-gradient(145deg,#fff,var(--accent-2));box-shadow:var(--shadow-card);isolation:isolate}
.service-visual::after{content:"";position:absolute;right:-35px;bottom:-55px;width:140px;height:140px;border-radius:50%;background:var(--accent);opacity:.24;filter:blur(5px);z-index:-1}
.service-visual>*{position:absolute}
.ads-visual .stage{left:50%;top:0;width:240px;height:100%;translate:-50% 0}
.ads-visual .stage>*{position:absolute}
.ads-visual .ad-tile{display:flex;align-items:center;justify-content:center;width:92px;height:60px;border-radius:13px;background:#fff;border:1px solid #eee;box-shadow:0 12px 22px #30232918}
.ads-visual .ad-tile img{max-width:66px;max-height:22px}
.ads-visual .t1{left:12px;top:18px;transform:rotate(-5deg)}
.ads-visual .t2{right:12px;top:24px;transform:rotate(5deg)}
.ads-visual .flow{inset:0;width:100%;height:100%;color:var(--accent-deep);overflow:visible}
.ads-visual .flow path{fill:none;stroke:currentColor;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}
.ads-visual .flow .trail{stroke-dasharray:5 6;animation:flow-dash 1.4s linear infinite}
.ads-visual .ad-dest{left:50%;top:118px;translate:-50% 0;display:flex;align-items:center;gap:9px;padding:9px 14px 9px 10px;border-radius:14px;background:var(--dark);color:#fff;white-space:nowrap;box-shadow:0 12px 22px #30232933}
.ads-visual .ad-dest>svg{width:26px;height:26px;flex:none;padding:5px;border-radius:8px;background:var(--accent);color:var(--ink)}
.ads-visual .ad-dest strong{display:block;font-size:14px;line-height:1.2}
.ads-visual .ad-dest small{display:block;font-size:12px;font-weight:600;color:var(--on-dark-2)}
.funnel-visual .browser{left:17px;top:21px;width:152px;height:116px;padding:30px 13px 12px;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 13px 25px #30232917}
.funnel-visual .browser::before{content:"";position:absolute;left:0;right:0;top:0;height:20px;border-bottom:1px solid var(--line);background:var(--bg);border-radius:12px 12px 0 0}
.funnel-visual .browser i{display:block;height:7px;border-radius:8px;background:var(--line);margin-bottom:8px}
.funnel-visual .browser i:nth-child(2){width:68%}
.funnel-visual .browser b{display:block;width:70px;height:22px;border-radius:7px;background:var(--accent);margin-top:10px}
.funnel-visual .phone{right:18px;bottom:17px;width:58px;height:112px;border:5px solid var(--dark);border-radius:16px;background:#fff;box-shadow:0 16px 25px #30232925}
.funnel-visual .phone::after{content:"\2713";position:absolute;left:8px;right:8px;top:32px;height:34px;border-radius:50%;background:var(--accent);display:flex;align-items:center;justify-content:center;font-weight:800}
.follow-visual .msg{left:18px;right:44px;padding:10px 13px;border-radius:13px;background:#fff;box-shadow:0 9px 17px #30232912;font-size:13px;font-weight:600;color:var(--ink-2)}
.follow-visual .msg::before{content:"";display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--accent);margin-right:8px}
.follow-visual .m1{top:20px}
.follow-visual .m2{top:72px;left:46px;right:16px;background:var(--dark);color:#fff}
.follow-visual .m3{bottom:18px;right:56px}
.crm-visual .pipeline{inset:16px;display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.crm-visual .lane{position:relative;padding:26px 7px 7px;background:#ffffffc0;border:1px solid #fff;border-radius:11px}
.crm-visual .lane::before{content:attr(data-label);position:absolute;top:7px;left:8px;font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.crm-visual .lead{display:block;height:28px;margin-bottom:7px;border:1px solid var(--line);border-radius:7px;background:#fff}
.crm-visual .lead.hot{background:var(--accent);border-color:var(--accent)}
details[open] .ad-tile,details[open] .phone{animation:float-sm 5s var(--ease) infinite}
details[open] .t2{animation-delay:-1.7s}


/* ---------- Spark CTA band ---------- */
.spark-band{margin:72px 20px 0;padding:56px 44px;border-radius:26px;background:linear-gradient(120deg,var(--accent-2),#fff 55%,var(--accent-2));border:1px solid var(--line);display:grid;grid-template-columns:minmax(0,1fr) auto;gap:30px;align-items:center}
.spark-band .eyebrow .spark{width:20px;height:20px;color:var(--accent-deep);animation:spark-spin 6s var(--ease) infinite}
.spark-band h2{margin-top:14px}
.spark-band h2 button{padding:0;border:0;background:none;font:inherit;letter-spacing:inherit;text-align:left;color:var(--ink);background-image:linear-gradient(var(--accent),var(--accent));background-repeat:no-repeat;background-size:100% .16em;background-position:0 92%;transition:background-size .3s var(--ease),color .2s;border-radius:4px}
.spark-band h2 button:hover{background-size:100% .5em}
.spark-band p{margin-top:12px;font-size:18px;max-width:520px}
.spark-band .band-actions{display:flex;flex-direction:column;align-items:flex-end;gap:10px}

/* ---------- Process ---------- */
.process{margin:72px 20px 0;padding:48px 36px;border-radius:26px;background:var(--dark);color:#fff}
.process .eyebrow{color:var(--accent)}
.process h2{color:#fff;font-size:clamp(32px,3.2vw,40px)}
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:36px;margin:0;padding:0;list-style:none}
.step{padding-top:20px;border-top:1px solid #ffffff3d}
.step .n{font-size:13px;font-weight:800;letter-spacing:.08em;color:var(--accent)}
.step h3{margin:16px 0 8px;font-size:24px;color:#fff}
.step p{font-size:16px;color:var(--on-dark-2)}

/* ---------- Testimonials ---------- */
.proof-head{margin-bottom:32px}
.testimonials{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.testimonials-2{grid-template-columns:repeat(2,minmax(0,1fr))}
.testimonial{display:flex;flex-direction:column;justify-content:space-between;gap:26px;padding:28px}
a.testimonial:hover{border-color:var(--accent)}
.testimonial blockquote{margin:0;font-size:19px;line-height:1.5;font-weight:600;letter-spacing:-.02em;color:var(--ink)}
.testimonial blockquote::before{content:"\201C";color:var(--accent-deep);font-weight:800;margin-right:.04em}
.testimonial blockquote::after{content:"\201D";color:var(--accent-deep);font-weight:800;margin-left:.04em}
.testimonial .who{display:flex;align-items:center;justify-content:space-between;gap:14px;padding-top:18px;border-top:1px solid var(--line)}
.testimonial .who-logo{display:flex;align-items:center;justify-content:center;width:52px;height:52px;flex:none;border-radius:14px;border:1px solid var(--line);background:#fff;overflow:hidden;font-size:15px;font-weight:800;letter-spacing:.02em;color:var(--ink-2)}
.testimonial .who-logo img{width:100%;height:100%;object-fit:contain;padding:5px}
.testimonial .who-name{flex:1 1 170px;min-width:0}
.testimonial .who{flex-wrap:wrap}
.testimonial .who strong{display:block;font-size:16px}
.testimonial .who small{display:block;font-size:14px;color:var(--muted);font-weight:600}
.testimonial .visit{display:inline-flex;align-items:center;gap:6px;flex:none;padding:8px 13px;border-radius:999px;background:var(--accent-2);font-size:13px;font-weight:800}
.testimonial.is-pending{border-style:dashed}
.draft-flag{align-self:flex-start;padding:5px 10px;border-radius:999px;background:#fff3c4;color:#5a4300;font-size:12px;font-weight:800}

/* ---------- Final contact ---------- */
.closer{padding:84px 20px}
.closer-panel{position:relative;display:block;padding:64px 56px;border-radius:30px;background:radial-gradient(120% 90% at 100% 0%,#ff856947,transparent 55%),radial-gradient(80% 70% at 0% 100%,#4cbcf91f,transparent 60%),var(--dark);color:#fff;overflow:hidden;isolation:isolate}
.closer-spark{position:absolute;right:-60px;top:50%;margin-top:-260px;width:520px;height:520px;color:#ff85691f;z-index:-1;animation:spark-turn 40s linear infinite}
.closer-copy{display:flex;flex-direction:column;align-items:flex-start;gap:24px;min-width:0;max-width:640px}
.closer .eyebrow-live{background:#ffffff14;border-color:#ffffff2e;color:#fff}
.closer h2{color:#fff;font-size:clamp(40px,4.6vw,60px);line-height:1.04;letter-spacing:-.05em}
.closer h2 .hl{position:relative;color:var(--accent);white-space:nowrap}
.closer h2 .hl::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:.09em;border-radius:99px;background:var(--accent);transform-origin:left;transform:scaleX(0);transition:transform .9s var(--ease) .2s}
.closer.in-view h2 .hl::after{transform:scaleX(1)}
.closer-copy>p{color:var(--on-dark-2);font-size:18px;max-width:470px}
.closer-assure{display:flex;flex-wrap:wrap;gap:8px 18px;margin:0;padding:0;list-style:none}
.closer-assure li{display:inline-flex;align-items:center;gap:8px;font-size:15px;font-weight:700;color:#fff}
.closer-assure li::before{content:"\2713";display:flex;align-items:center;justify-content:center;width:22px;height:22px;border-radius:50%;background:#ff85692e;color:var(--accent);font-size:12px;font-weight:800}
@keyframes spark-turn{to{transform:rotate(360deg)}}

/* ---------- Social + footer ---------- */
.social-strip{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:32px var(--gutter);border-top:1px solid var(--line)}
.social-strip h2{margin-top:8px;font-size:28px}
.social-list{display:flex;gap:10px;flex-wrap:wrap;margin:0;padding:0;list-style:none}
.social-item{display:grid;grid-template-columns:24px 1fr;gap:2px 11px;align-items:center;min-width:150px;padding:14px 18px;border:1px dashed var(--line);border-radius:14px;background:var(--surface);font-size:15px;font-weight:700;color:var(--ink)}
.social-item svg{width:24px;height:24px;grid-row:span 2}
.social-item small{font-size:13px;font-weight:600;color:var(--muted)}
.site-footer{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;padding:28px var(--gutter);border-top:1px solid var(--line)}
.site-footer .logo{font-size:22px}
.site-footer .logo .spark{width:24px;height:24px}
.footer-tag{margin-top:4px;font-size:14px;color:var(--muted)}
.footer-links{display:flex;align-items:center;gap:4px 6px;flex-wrap:wrap;margin:0;padding:0;list-style:none}
.footer-links a,.footer-links button{display:inline-flex;align-items:center;min-height:44px;padding:0 12px;border:0;background:none;border-radius:10px;font-size:15px;font-weight:600;color:var(--ink-2)}
.footer-links a:hover,.footer-links button:hover{color:var(--ink);background:#fff}
.footer-links .copy{padding:0 12px;font-size:15px;color:var(--muted)}

/* ---------- Dialogs (chart + funnel) ---------- */
.modal{width:min(720px,calc(100% - 32px));max-height:min(92dvh,900px);padding:0;border:0;border-radius:24px;background:var(--bg);color:var(--ink);box-shadow:0 30px 80px #170f1259;overflow:auto}
.modal::backdrop{background:#1e1518a6;backdrop-filter:blur(4px)}
.modal[open]{animation:modal-in .3s var(--ease) both}
.modal-close{position:absolute;top:14px;right:14px;z-index:2;display:flex;align-items:center;justify-content:center;width:44px;height:44px;border:1px solid var(--line);border-radius:50%;background:var(--surface);font-size:24px;line-height:1}
.modal-close:hover{background:var(--accent-2)}
.modal-body{position:relative;padding:36px}


/* Funnel */
.funnel{width:min(640px,calc(100% - 24px))}
.funnel .modal-body{padding:30px 32px 34px}
.funnel-top{display:flex;flex-direction:column;align-items:center;gap:18px;margin-bottom:26px}
.funnel-top .logo{font-size:24px}
.funnel-top .logo .spark{width:26px;height:26px}
.progress{width:100%;height:8px;border-radius:999px;background:var(--accent-2);overflow:hidden}
.progress span{display:block;height:100%;width:0;border-radius:inherit;background:linear-gradient(90deg,var(--accent),var(--accent-deep));transition:width .4s var(--ease)}
.progress-label{font-size:13px;font-weight:700;color:var(--muted)}
.funnel-step h2{font-size:clamp(26px,4.4vw,34px);text-align:center;outline:none}
.funnel-step .step-sub{margin:10px auto 0;max-width:460px;text-align:center;font-size:16px}
.answers{display:grid;gap:12px;margin:26px 0 0;padding:0;list-style:none}
.answer{display:flex;align-items:center;justify-content:space-between;gap:16px;width:100%;min-height:64px;padding:16px 22px;border:0;border-radius:16px;background:linear-gradient(120deg,var(--accent-deep),#d9472a);color:#fff;font-size:19px;font-weight:700;letter-spacing:-.01em;text-align:left;box-shadow:var(--shadow-btn);transition:transform .2s var(--ease),box-shadow .2s var(--ease),filter .2s}
.answer small{display:block;margin-top:2px;font-size:14px;font-weight:600;color:#fff;opacity:.92}
.answer .go{display:flex;align-items:center;justify-content:center;width:34px;height:34px;flex:none;border-radius:50%;background:#ffffff2e;font-size:16px}
.answer:hover,.answer:focus-visible{transform:translateY(var(--lift));box-shadow:var(--shadow-btn-hover);filter:saturate(1.08)}
.answer:hover .go,.answer:focus-visible .go{background:var(--blue);color:var(--ink)}
.answer[aria-pressed="true"]{outline:3px solid var(--blue);outline-offset:3px}
.funnel-form{display:grid;gap:16px;margin-top:24px}
.funnel-form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{display:flex;flex-direction:column;gap:7px;font-size:15px;font-weight:700;color:var(--ink)}
.field .hint{font-size:13px;font-weight:600;color:var(--muted)}
.field input,.field textarea,.field select{width:100%;min-height:52px;padding:13px 15px;border:1px solid #d9c7bf;border-radius:12px;background:#fff;font-size:16px;font-weight:500}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{outline:3px solid var(--accent);outline-offset:1px;border-color:var(--accent)}
.field input[aria-invalid="true"]{border-color:#b3261e}
.funnel-form .btn{width:100%}
.funnel-back{display:inline-flex;align-items:center;gap:6px;min-height:44px;margin-top:18px;padding:0 6px;border:0;background:none;font-size:15px;font-weight:700;color:var(--ink-2)}
.funnel-back:hover{color:var(--ink)}
.funnel-status{min-height:22px;font-size:14px;font-weight:600;color:#9b2c1f;text-align:center}
.funnel-legal{font-size:13px;color:var(--muted);text-align:center}
.funnel-legal a{text-decoration:underline;text-underline-offset:3px}
.funnel-done{display:flex;flex-direction:column;align-items:center;gap:14px;text-align:center;padding:10px 0}
.funnel-done .mark{display:flex;align-items:center;justify-content:center;width:72px;height:72px;border-radius:22px;background:var(--dark);color:var(--accent);box-shadow:0 13px 25px #30232928;animation:pop .6s var(--ease) both}
.funnel-done .mark svg{width:36px;height:36px}
.honeypot{position:absolute!important;left:-10000px;width:1px;height:1px;overflow:hidden}
.turnstile-slot:empty{display:none}

/* ---------- Contact + privacy pages ---------- */
.page-hero{padding:40px var(--gutter) 0}
.contact-layout{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:56px;padding:40px var(--gutter) 84px}
.contact-side{display:flex;flex-direction:column;align-items:flex-start;gap:22px}
.contact-side h1 mark{background:var(--accent);color:var(--ink);padding:0 .14em;border-radius:6px}
.contact-side p{max-width:380px;font-size:18px}
.contact-side .fit-card{display:flex;flex-direction:column;gap:14px;padding:24px;margin-top:8px;max-width:380px}
.contact-side .fit-card strong{font-size:20px;letter-spacing:-.02em}
.form-panel{padding:32px}
.form-panel h2{font-size:28px;letter-spacing:-.03em}
.form-panel>p{margin:10px 0 24px;font-size:16px}
.form-panel a{text-decoration:underline;text-underline-offset:3px}
.inquiry-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px 20px;align-items:end}
.inquiry-grid label{display:flex;flex-direction:column;gap:7px;font-size:15px;font-weight:700;line-height:1.4}
.inquiry-grid .full-width{grid-column:1/-1}
.field-hint{font-size:13px;font-weight:600;color:var(--muted)}
.inquiry-grid input,.inquiry-grid select,.inquiry-grid textarea{width:100%;min-height:52px;padding:13px 15px;border:1px solid #d9c7bf;border-radius:12px;background:#fff;font-size:16px;font-weight:500}
.inquiry-grid textarea{min-height:110px;resize:vertical}
.inquiry-grid input:focus,.inquiry-grid select:focus,.inquiry-grid textarea:focus{outline:3px solid var(--accent);outline-offset:1px;border-color:var(--accent)}
.inquiry-privacy,.form-note{margin-top:16px;font-size:14px;color:var(--muted)}
#brief-form .btn{width:100%;margin-top:20px}
#brief-form [type="submit"]:disabled{opacity:.55;cursor:not-allowed;transform:none}
#turnstile-container{margin-top:16px}
.form-success{display:flex;flex-direction:column;align-items:center;gap:10px;padding:36px 28px;border-radius:18px;background:linear-gradient(145deg,var(--accent),#ffb39f);text-align:center;color:var(--ink);animation:reveal .5s var(--ease) both}
.form-success .success-mark{display:flex;align-items:center;justify-content:center;width:68px;height:68px;margin-bottom:10px;border-radius:20px;background:var(--dark);color:var(--accent)}
.form-success .success-mark svg{width:34px;height:34px}
.form-success h3{font-size:30px;letter-spacing:-.03em}
.form-success p{color:var(--ink);font-size:17px}
.policy-layout{max-width:860px;margin:0 auto;padding:40px var(--gutter) 84px}
.policy-layout h1{margin-top:16px}
.policy-date{margin-top:12px;font-size:15px;color:var(--muted)}
.policy-body h2{margin:36px 0 10px;font-size:26px;letter-spacing:-.025em}
.policy-body p,.policy-body li{font-size:17px;line-height:1.75;color:var(--ink-2)}
.policy-body ul{padding-left:22px}
.policy-body a{text-decoration:underline;text-underline-offset:3px;color:var(--ink)}
.policy-body strong{color:var(--ink)}
.back-link{display:inline-flex;align-items:center;gap:6px;min-height:44px;padding:0 12px;font-size:15px;font-weight:700;color:var(--ink-2);border-radius:10px}
.back-link:hover{color:var(--ink);background:#fff}

/* ---------- Responsive ---------- */
@media (max-width:1000px){
  .kpis{grid-template-columns:repeat(3,minmax(0,1fr))}
  :root{--gutter:30px}
  .hero{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:20px}
  .hero-art{height:540px}
  .journey{left:0;width:min(290px,96%)}
  .spark-notif{width:240px}
  .cap-item{padding:20px 18px;font-size:16px}
  .section-head p{max-width:300px}
  .service-layout{gap:36px}
  .detail-body{grid-template-columns:minmax(0,1fr) 210px;gap:20px;padding-left:28px}
  .stat{padding:22px}
  .testimonial{padding:22px}
}
@media (max-width:860px){
  .hero{grid-template-columns:1fr;gap:28px}
  .hero-art{max-width:460px;margin:0 auto}
  .mission,.stats,.testimonials,.testimonials-2{grid-template-columns:1fr}
  .mission-card,.stat{min-height:0}
  .service-layout{grid-template-columns:1fr;gap:28px}
  .spark-band{grid-template-columns:1fr}
  .closer-panel{padding:48px 32px}
  .closer-spark{width:380px;height:380px;margin-top:-190px;right:-140px}
  .spark-band .band-actions{align-items:flex-start}
  .steps{grid-template-columns:1fr;gap:26px}
  .contact-layout{grid-template-columns:1fr;gap:30px}
  .social-strip{flex-direction:column;align-items:flex-start;gap:20px}
  .cap-strip{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cap-item{border-bottom:1px solid var(--line)}
  .cap-item:nth-child(2n){border-right:0}
  .cap-item:nth-last-child(-n+2){border-bottom:0}
}
@media (max-width:720px){
  :root{--gutter:22px}
  .frame{border:0}
  section{padding-block:56px}
  .site-header{padding-block:18px}
  .site-nav a:not(.btn){display:none}
  .site-nav .btn{margin-left:0;min-height:46px;padding:12px 16px;font-size:15px;gap:10px}
  .logo{font-size:24px}
  .logo .spark{width:28px;height:28px}
  .topbar-inner{padding-block:10px}
  .topbar .spark-chip{display:none}
  .journey-card:nth-child(2) .jc-line+.jc-line{display:none}
  .hero{padding-top:20px;padding-bottom:56px}
  .hero-copy{gap:22px}
  .hero-copy h1{font-size:clamp(40px,11.2vw,50px);letter-spacing:-.05em}
  .hero-lede{font-size:17px}
  .hero-actions{display:flex;flex-direction:column;align-items:stretch;gap:12px;width:100%;max-width:400px}
  .hero-actions .btn{width:100%}
  .hero-actions .btn-link{align-self:flex-start}
  /* Hero graphic flows on phones so nothing is clipped or overlapped */
  .hero-art{height:auto;padding-bottom:70px;max-width:400px}
  .hero-art .aura{inset:20px -20px 60px}
  .journey{position:relative;top:auto;left:auto;width:100%;max-width:330px;margin:0 auto;transform:rotate(1.5deg)}
  .journey-card:nth-child(2){transform:translateX(10px) rotate(1.5deg)}
  .journey-card:nth-child(3){transform:translateX(-4px) rotate(.5deg)}
  .spark-notif{position:relative;right:auto;bottom:auto;width:auto;max-width:300px;margin:-6px 0 0 auto;transform:rotate(-2deg)}
  .cap-strip{grid-template-columns:repeat(2,minmax(0,1fr))}
  .cap-item{min-height:88px;padding:16px;gap:11px;font-size:15px;border-bottom:1px solid var(--line)}
  .cap-item:nth-child(2n){border-right:0}
  .cap-item:nth-last-child(-n+2){border-bottom:0}
  .cap-icon{width:30px;height:30px;font-size:15px}
  .cap-cta .arrow{width:32px;height:32px}
  .section-head{flex-direction:column;align-items:flex-start;gap:16px;margin-bottom:28px}
  .section-head p{max-width:none}
  .mission-card{padding:24px}
  .mission-card .big{font-size:25px}
  .stat{padding:24px;gap:20px}
  .service-list details{padding:0 14px}
  .service-list summary{font-size:22px;gap:14px;min-height:72px}
  .detail-body{grid-template-columns:1fr;padding:0 0 26px;gap:22px}
  .detail-body p{font-size:16px}
  .service-visual{height:180px}
  .spark-band{margin:56px 12px 0;padding:36px 24px}
  .spark-band .band-actions,.spark-band .band-actions .btn{width:100%}
  .process{margin:56px 12px 0;padding:36px 24px}
  .closer{padding:56px 10px}
  .closer-panel{padding:40px 22px 32px;border-radius:24px}
  .closer-copy>p{font-size:17px}
  .closer-copy .btn{width:100%}
        .closer-spark{width:300px;height:300px;right:-110px;bottom:auto;top:-70px;margin-top:0}
  .social-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));width:100%;gap:8px}
  .social-item{grid-template-columns:1fr;justify-items:center;text-align:center;gap:4px}
  .social-item svg{grid-row:auto}
  .social-item{min-width:0;padding:14px}
  .site-footer{flex-direction:column;align-items:flex-start}
  .footer-links{margin-left:-12px}
  .spend{padding:22px 18px}
  .spend-head{flex-direction:column;align-items:stretch}
  .tabs{width:100%}
  .tabs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr))}
  .tab{min-width:0;padding:0 6px;gap:4px;font-size:13.5px}
  .tab img{height:12px}
  .tab-ads{display:none}
  .share-seg{padding:0 8px;font-size:13px}
  .seg-name{display:none}
  .share-top{font-size:14px}
  .ov{grid-template-columns:1fr;gap:18px}
  .ov-row{grid-template-columns:72px minmax(0,1fr) auto;gap:12px;padding:10px 6px}
  .ov-name img{max-width:72px;height:17px}
  .ov-go{display:none}
  .ov-val{font-size:19px}
  .kpis{grid-template-columns:repeat(2,minmax(0,1fr))}
  .kpi-lead{grid-column:1/-1}
  .kpi{padding:14px}
  .kpi dd{font-size:24px}
  .spend-modal .spend-head{padding-right:0;padding-top:40px}
  .modal-body{padding:28px 22px}
  .funnel .modal-body{padding:24px 20px 28px}
  .funnel-form .row{grid-template-columns:1fr}
  .answer{font-size:18px;min-height:60px;padding:14px 18px}
  .inquiry-grid{grid-template-columns:1fr}
  .form-panel{padding:24px 20px}
}
@media (max-width:380px){
  .logo{font-size:22px}
  .site-nav .btn{padding:11px 14px}
  .cap-item{padding:14px 12px;gap:9px;font-size:14.5px}
  .cap-cta .label{white-space:normal}
}

/* ---------- Motion ---------- */
@keyframes pulse-ring{0%{opacity:.85;transform:scale(1)}75%,100%{opacity:0;transform:scale(2.6)}}
/* Nudge animates the individual translate/rotate properties so it never fights the hover lift (transform). */
@keyframes nudge{0%,86%,100%{translate:0 0;rotate:0deg}88%{translate:0 -3px;rotate:-2.5deg}90%{translate:0 -3px;rotate:2.5deg}92%{translate:0 -2px;rotate:-1.5deg}94%{translate:0 -1px;rotate:1deg}96%{translate:0 0;rotate:0deg}}
@keyframes drift-y{0%,100%{translate:0 -14px}50%{translate:0 14px}}
@keyframes drift-y-sm{0%,100%{translate:0 -5px}50%{translate:0 5px}}
@keyframes drift-notif{0%,100%{translate:0 9px}50%{translate:0 -11px}}
@keyframes spark-float{0%,100%{transform:translateY(2px) rotate(-6deg)}50%{transform:translateY(-6px) rotate(5deg)}}
@keyframes spark-spin{0%,70%{transform:rotate(0)}85%{transform:rotate(200deg) scale(1.15)}100%{transform:rotate(360deg)}}
@keyframes float-sm{0%,100%{translate:0 2px}50%{translate:0 -6px}}
@keyframes reveal{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}
@keyframes modal-in{from{opacity:0;transform:translateY(14px) scale(.98)}to{opacity:1;transform:none}}
@keyframes bar-grow{from{width:0}to{width:var(--w)}}
@keyframes flow-dash{to{stroke-dashoffset:-22}}
@keyframes draw{from{stroke-dashoffset:1}to{stroke-dashoffset:0}}
@keyframes pop{0%{transform:scale(.6) rotate(-18deg)}70%{transform:scale(1.08) rotate(4deg)}100%{transform:none}}
@keyframes rise{from{opacity:.001;transform:translateY(14px)}to{opacity:1;transform:none}}
.reveal.in-view{animation:rise .55s var(--ease) both}
@media (max-width:720px){@keyframes drift-y{0%,100%{translate:0 -5px}50%{translate:0 5px}}}

/* Staging-only comparison toggle: CTAs without nudge */
html.no-nudge .nudge{animation:none}
html.dark-ctas .btn-primary.nudge,html.dark-ctas .site-nav .btn-primary{background:var(--ink);color:#fff}

@media (prefers-reduced-motion:reduce){
  .closer h2 .hl::after{transform:scaleX(1)}
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}

/* ---------- Perspective funnel (dialog + inline) ---------- */
.funnel-embed{width:min(640px,calc(100% - 24px));height:min(92dvh,900px);max-height:none;overflow:hidden;background:#fff8f3}
.funnel-embed .funnel-frame{display:block;width:100%;height:100%;border:0}
.funnel-embed .modal-close{top:10px;right:10px}
.funnel-inline{margin-top:18px;border-radius:18px;overflow:hidden;border:1px solid var(--line);background:#fff8f3}
.funnel-inline .funnel-frame{display:block;width:100%;height:860px;border:0}
@media (max-width:640px){
  .funnel-embed{width:100%;height:100dvh;max-width:none;max-height:none;margin:0;border-radius:0}
  .funnel-inline .funnel-frame{height:820px}
}